Mykola Sych
Business Development Director at Mobihunter

He worked in mobile apps and games promoting more than 3 years. Afterwards he worked in a game studio 3Guns and published the games. Nowadays he works in the performance marketing agency Mobihunter which promotes mobile applications and improves them.

Topic: How To Make Your Game Popular? Promotion strategies.

Review:

  1. Preparation for a release to create effective icons and descriptions.
  2. Beta Test, key metrics, CR pages and organics size.
  3. Work with games websites, forums, bloggers and networks.
  4. ASO and featuring.
  5. Mobile traffic, KPI and CPI.
  6. Conclusions.