Serhiy Gyliuk

He started as a commercial manager and a media-planer in an advertising agency. In 2004 he began to work in marketing combining it with his hobby – videogames. Afterwards Serhiy started to develop in the game industry.

He was a marketing director in Wyse Games and a CEO of a studio and took part in such events as castle: Dangerous Game, Once Upon a Night, NY: Hidden Crimes and Stay Alight.

Serhiy really appreciates a gameplay. His favourite studio is Platinum Games.

Topic: Video advertising in a game.

Review:

  • Why video advertising?
  • Operators and mediators review.
  • Cases and examples.
  • Conclusions.